The driving force behind the creation was the need to join forces in order to establish and expand a dominant position in the competitive field of the clothing distribution in the Greek and Cyprus markets as well as in the Balkans. ICB having already surpassed its original aspirations is looking ahead into the future, through long-term planning and careful selection of new collections, as well by expanding to new countries. International level brands, with top quality materials and design, will find market opportunities in Greece very attractive and promising.